What Is Fat City Media?

FAT CITY MEDIA is a consultancy and parent company that was originally founded in 2002 to work on behalf of our diverse and talented clients to create opportunities that will empower them to reach their targeted goals, as well as to introduce them to otherwise untapped or unorthodox markets that they may not have been exposed to as a result of their current associations. We accomplish this via a finely tuned blend of personal management, marketing, branding and public relations.

Our clients have ranged from firms offering consumer goods or services; publications, special events, shows and performances; to creative individuals including but not limited to actors, models, writers, artists, musicians, filmmakers and entertainers. We have worked on various projects ranging from the introduction of a high end custom made bicycle, the opening of a bar/lounge in New York City to seeking sponsorships for a national model search event, and have had particular success assisting fashion models in finding representation for print bookings, transitioning models into the acting field as well as guiding aspiring actors through the casting and audition process towards successfully landing roles on major network television shows and in feature films, as well as representation with major bi-coastal talent agencies!

Michael Farkas the founder of FAT CITY MEDIA and leader of the TALENTED MANAGERS management team likes the fact that no actual corporate definition has ever been placed upon FAT CITY MEDIA because, "It doesn’t put a limit on the possibilities of what we can accomplish with our clients as they develop and diversify, plus it allows us to make our own rules as we grow along with our clientele, a philosophy which is simply put, a great way to create a buzz and attract positive attention to all involved!"

"Although FAT CITY MEDIA is constantly expanding our range of services via our collective experiences, we purposely remain vague about exactly what it is that fuels our success. Most firms involved in management, strategic consulting, "life coaching" or just offering sensible advice tend to use words such as "solution" within their company name, for example; "MIKEY’S MARKETING SOLUTIONS". Farkas adds "To me the word "solution" has a somewhat unconstructive connotation, as if there is something amiss with the client. Our original vision at FAT CITY MEDIA was to focus on the positive attributes that each client possesses and partner up with them in order to build upon their accomplishments, talents and contacts by combining our own assets to the mix providing them with more rewarding results."

FAT CITY MEDIA’s off shoot "TALENTED MANAGERS" is our personal management firm, our most successful undertaking as well as our current main focus, catering to a uniquely talented clientele who are both established within their industry and attempting to grow or branch upward, as well as the fresh new faces on the scene. Our equally TALENTED MANAGERS will utilize what each client brings to our table and then work creatively and strategically with them and on their behalf to maximize and broaden the reach of their creative talents by placing them with the proper representatives to help increase opportunities, sales, revenue, results, name brand awareness and overall exposure toward their target audiences and beyond!

FAT CITY MEDIA & TALENTED MANAGERS simply put, are not in the problem solving business; we are in the business of providing positive and profitable growth via creative means.

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